People Have Become Overly Dependent on Technology Essay

1. Introduction The last half-century ago, many countries are undeveloped and developing. They need to focus on the economic indicators such as GDP but without concern about environmental issues. Over the past three decades, people are being to concern about the environmental issues because of unbalance development between economic and environmental. Recently, sustainable development was first used in the 1980’s to express concern around the world. In this report is to identify the existing strategies and practices within hotels through literature and corporate communications materials. The report will use the in-depth interview and analyze data and discuss the findings with the method. Finally, the report will make a conclusion and recommendation for the selected topic. Read more: Dependence on Technology Essay 2. Literature Review a) Definition of Sustainable Development Sustainable development is a wider development which includes social and natural capacities. Based on the Brundtland Commission in Kirk (1997), sustainable development â€Å"meets the needs of the present without compromising the ability of future generations to meet their own needs†. There are two key concepts to achieve it as well as adaptations to the tourism industry in the form of sustainable tourism. i) the concept of ‘needs’, in particular the essential needs of the world’s poor, to which overriding priority should be given; and ii) the idea of limitations imposed by the state of technology and social organization on the environment’s ability to meet present and future needs. b) â€Å"Sustainable marketing† Middleton and Hawkins’s concept of sustainable marketing was environmental and financial goals must balance because it depends on each other. There are three â€Å"E†s to support the sustainable marketing strategy. i) Economy – it is making revenue or income; ii) Ecology – it is making environmental quality; iii) Equity – it is giving a better distribution of the benefits of tourism. Middleton and Hawkins said that a hotel’s marketing and design will decide the types of tourists, who will stay there, and what kinds of need they will have and what kind of effects they will have on the local environment. Middleton and Hawkins also mention 10 â€Å"R†s for organizations to achieve the sustainable marketing strategy. They are: Recognize environmental problems, Refuse any damaging activities, Reduce waste and resources, Replace environmentally questionable activities, Re-use – consider of re-using potential waste, Recycle, Re-engineer organizational structures, Retrain employees in environmental issues, Reward successful attainment of environmental objectives, Reeducate employees and customers, to benefit the environment. Agenda 21 also suggested the actions can be done by public. There are: assessment of the capacity of the destination’s systems to become sustainable; training, education, and public awareness; facilitating exchange of sustainable tourism information between developed and developing countries; providing for the participation of all sectors of society; design of new tourism products; measuring progress. c) Environmental management system (ISO 14001) ISO 14001 is for environmental management. Its standards or guidelines to help organizations by standardizing some key environmental analysis tools. It also guides the organization to have a complete environmental management system, and meet customers, industry, and legislation limits. Under the ISO14001, companies need to do are as follows: i) minimize harmful effects on the environment caused by its activities; ii) to conform to applicable regulatory requirements; iii) to achieve continual improvement of its environmental performance. 3. Methodology It is using qualitative method to make a research. There are different types of qualitative research methods including in-depth interviews, focus groups, case studies, ethnography and phenomenology. Our group is choosing in-depth interview for this report. In-depth Interview An in-depth interview is an open-ended, discovery-oriented method that is  well suited for describing both program processes and outcomes from the perspective of the target audience or key stakeholder. The goal of the interview is to explore the respondent’s point of view, feelings and perspectives deeply. Advantages of in-depth interview 1) Learning about the respondents’ views It is not similar with focus group which focuses on the group mainly. It makes the effective qualitative method by receiving respondents’ perspective, feelings and recommendations. It gives an opportunity of how people explain things too. 2) Precise and detailed information There is less time delay between the interviewee and interviewer that can answer the question immediately and the process is spontaneous. The interview can be recorded by in tape with the permission of the respondents. So, the information will more precise and detailed with using this method and running smooth when having the interview. 3) Dispassionate judgment Some people will affected by others’ view point when they answer questions. However, in-depth interview will not happen during the interview. Disadvantages of in-depth interview 1) Slow process An in-depth interview is a slow process because the respondents will spend much more time to explain some jargons or analyze his/her opinions. Interviewer plays an important role in in-depth interview. 2) Respondents’ view may distract the main content Respondents will not concentrate on the main content of the interview or may not serve the purpose of the taking an interview. So interviewer need to remind the interviewees concentrate back to the main content of the topic. In order to prevent being directed to wrong direction, group also needs to sieve unwanted information from the interview. 3) Side tracking from the answer Interviewer should use both tape recording and notes taking which decrease the possibilities of side tracking the discussion during the interview. Otherwise, the report may be directed to the wrong direction too. b) Sampling and Data Collecting Method To enrich our data and information, we invited interviewees who are hotels’ managers in Hong Kong. They are: i) Leanne Chan – Communications Manager at Island Shangri-La Hong Kong, ii) Karen Wong – Communications Manager at L’hotel Island South, iii) Eric Chan – Marketing Manager at Hotel Nikko Hong Kong We sent almost 10 letters to target hotel which obtain ISO 14001 certification. After few days, we received some reply from hotels. Then we sent back an invitation letters to explain the reason in conducting this research. Finally, three successful invitations we invited with a 20 minutes in-depth interview. The below questions are prepared by the group. The questionnaire is less structure. The in-depth interview aims to be semi-structured that can explore more during the interview. 1) Why this industry is a focus of growing environmental concern? 2) What is the role of the hotel sector in tourism development, and/or sustainable development in a region or nation? 3) Is the customer purchase behavior to stimulate tourism industry to concern about environmental protection? 4) What is the response of the hospitality and tourism industry to achieve the sustainable development? Those questions are open-ended questions in order to get a range of answers from the interviewees. Interviewees will not affect by others’ point of views during the in-depth interview, thus, open-ended questions is suitable for it. Interviewer will collect a range of data for analysis and discussion. 4. Qualitative Data Analysis and Discussion Government concern about environmental protection The tourism industry was originally focused on the industries such as heavy industry, whereas all people are concern about environmental effects. The tourism industry is the one of the focus industry, directly creating 218,000 jobs in Hong Kong and accounting for 9.5% of the Hong Kong’s GPD. Tourism is increasingly considered a power for economic development. This is importance to concern about environmental protection because Hong Kong government has to regulate and enforce legislation for environmental protection as tourism develops. Air transport, as part of the industry, contributes significantly to tertiary environmental problems caused by various factors. Air transport generates the most carbon dioxide per passenger kilometer of all travel methods, and is held responsible for 3.5% of global warming, likely to rise to 15% by 2050 (Friends of the Earth, 2000). Hotel plays key role in sustainable development The tourism industry development is rapid increasing, especially hotel industry play a key role in the development with a shape in GDP. However, tourism industry brings some conflicts to Hong Kong such as noise, space, welfare, inflation and so forth. The impact of the hotel sector depends to a great degree on the types of tourists that are targeted. At one extreme the â€Å"explorers†, â€Å"wilderness lover/anthropologist†, and â€Å"experiential† tourists make few demands on natural resources, expect less amenities and cultural facilities, also do not require arrive to the destination easily. At the other extreme, psychocentric tourists demand resources of the type, quality, and quantity they enjoy at home. Depending on which segments targeted by hotels, therefore, environmental, economic, and socio-cultural impacts can be evaluated. Hotels have a considerable potential role in the development of the local economy. This potential remains, however, mainly unrealized with the exception of some exceptionally modern companies and those of the eco-tourism or sustainable tourism bent. Three environmentally-friendly hotels and related businesses that claim to use elements of sustainable  development or environmental friendliness will now be examined such as establish an environmental policy, design an environmental planning, training staffs to enhance the awareness of environmental protection, operation control and so on. â€Å"Green tourists† stimulate hotels to â€Å"change† â€Å"Green tourists† means people are concern about environmental issues including wildlife, transport, conservation, use of resources, pollution, construction and planning, sports activities, and practices of tourism firm themselves. Recently, customers’ purchase behavior tend to purchase environmentally friendly products. But there are some limitation to produce environmentally friendly products by hotels which are cost, persuasion, and competitiveness. However, hotels need to â€Å"change† their strategy for their products, otherwise, customer will not purchase those products without concern about environmental. There are some sources of effect on undecided consumer: i) pressure group such as Friends of the Earth, ii) personal organic experiences from friends, family and travelers, iii) media such as newspaper, internet, iv) the tourism itself, and iv) government in destination country. The response of the hospitality and tourism industry for sustainable products There are two basic methods to achieve green marketing. The first is â€Å"business as usual, colored green† where lip service and green marketing are added so the environment becomes another marketing tool. The second is a â€Å"fundamental change in attitude regarding the role of firms in relation to the environment†. A â€Å"fundamental† method may be termed sustainable business, incorporating concepts like â€Å"eco-efficiency†. It also obtains benefit from three aspects of sustainable development which are economy, environment, and social factors. Another response is ecotourism. There are lots of definitions of the ecotourism. The Ecotourism Society, for instance, defines ecotourism as: â€Å"responsible travel to natural areas that conserves the environment and sustains the well-being of local people† (Ecotourism Society, 2000). The  same concepts within the ecotourism are including carrying capacity, conservation, education and/or interpretation, environmental impact assessments, limits of acceptable change, and visitor impact management. 5. Conclusion and Recommendations a) Conclusion The main conclusion is mention that the agreement on the sustainable development within tourism industry and much more significantly in the future. Hotels play a key role on the sustainable development; â€Å"green tourists† lead to â€Å"change† hotel attitude on environmental friendly; and hotel industry response positively with the sustainable development. The in-depth interview method is small number of interviewees; some interviewees may not provide information deeply because of privacy or confidential information. b) Recommendation Prepare the interview The team is less prepare for the interview. The team should make appointments with interviewees and without giving too much detail on the topic. And then read again the interview grid and memories it. The team also needs to prepare the recorder, wear the casual dress. To work the study immediately after finishes the interview First impressions after the interview are to be written right after interview as well as the same day. Also the transcription should be done as soon as possible after the interview. Other recommendation †¢ Interviews are too short and do not able to get enough information expected; a good interview must hold at least one hour or even more, and result in a hand writing around thousand lines, which was far from the case for the majority of partners; †¢ Lack of using follow up questions allowing a real conversation and a search in depth for useful explanations; †¢ Not enough questions allowing understanding clearly what the interviewees told to the interviewer; †¢ Probably not enough learning  about the question before the interviews; †¢ Some of the above difficulties may be due to the lack of former experience by the persons who involved the interview, as well as to the limited time allowed per interview in the study. 6. References Bull, A. (1993). The economics of travel and tourism. Melbourne, Australia: Pitman Publishing. Cooper, H. M. (1989). Integrating research: A guide for literature reviews (2nd edition). Newbury Park, CA: Sage Publications. Fletcher, K. (n.d). Striving for excellence: Communicating environmental quality in the hotel industry. London: International Hotels Environment Initiative. Forte, J. (1994). Environmentally-friendly management in hotels. In B. Taylor, C. Hutchinson, S. Pollack, & R. Tapper (Eds.) Environmental Management Handbook. Pitman Publishing. Smith, G. D., Arnold, D. R., & Bizzell, B. G. (1991). Business strategy and policy. Boston: Houghton Mifflin. Kirk, D. (1997) Environmental management for hotels. Oxford: Butterworth Heinemann. Kotler, P. (1999). Marketing: Millennium Edition. Prentice Hall. Hughes, G. (1995). The cultural construction of sustainable tourism. Tourism Management 16(1), 49- 59. Aragà ³n-Correa, J. A. (1998). Strategic proactivity and firm approach to the natural environment. Academy of Management Journal 41 Boyd, S. W., & Butler R.W. (1996). Managing ecotourism: an opportunity spectrum approach. Tourism Management 17 Ecotourism Society (2000). Frequently asked questions. [On-line]. Available: http://www.ecotourism.org/faq.html. Accessed 15/08/00. Friends of the Earth (2000). Plane crazy: Airport growth in the UK. [On-line]. Available: http://www.foe.co.uk/camps/attran/pubs/plane_intro.htm. Accessed 20/01/00.

Pros and cons of sex educations in school system Essay

Pros and cons of sex educations in school system - Essay Example ‘If they know about they will do it; knowledge is dangerous.’ It’s no surprise that the far right fanatical religious factions are advocating this concept much the same as it has for many centuries. Fortunately, the vast majority of Americans have taken the responsible viewpoint that not teaching sex-ed in schools would be indefensible as knowledge is power and the lack of it, especially in this instance, would be harmful to the children all parents wish to protect. According to the World Health Organization, there is no data suggesting that such courses promote increased levels of sexual activity. In addition, abstinence-only programs were substantially less effective than wide-ranging sex-ed classes which include safe-sex practices along with abstinence. These conclusions came at the end of a study conducted on 35 sexual education programs throughout the world. Nationwide research by Planned Parenthood and the Guttmacher Institute produced the same deductions. M ost parents understand that increased awareness promotes only increased responsibility as, according to a 1999 study conducted by Hickman-Brown Research, 93 percent of the American population wants sex to be taught at least during high school while 84 percent say it should be taught during middle school. Most parents acknowledge the reality that young people are sexually active at an earlier age than previous generations. Today, two-thirds of U.S. high school students have experienced sex by their senior year. These teenagers are contracting and spreading sexually transmitted diseases, in part, because of their lack of knowledge. People under the age of 24 are responsible for 65 percent of all sexually transmitted infections contracted in this country according to the Kaiser Family Foundation and the Centers for Disease Control (Masland, 2006). The factions opposed to sex education have imposed at least some of their will on the rest of society and the children have suffered for it. Sex education classes in America’s public schools have been scaled back so as to not offend the vocal minority. What parents want and think their kids are learning falls well short of what is actually being taught. Parents simply want their kids to know the dangers and how to avoid them, just as in any other aspect of their lives. â€Å"Contrary to common wisdom, when it comes to sex education, parents want it all, from abstinence to homosexuality,† said Steve Rabin, senior vice president of the Kaiser Family Foundation (Levine, 2000). The study by the Kaiser Foundation surveyed over a thousand secondary school kids, parents and sex-ed teachers along with more than 300 school principles. The majority of parents, according to the study, believe that discussions regarding rape were essential in sex-ed curriculum and that teaching about homosexuality is imperative as well. In addition, parents also want schools to discuss abortion, pregnancy, sexually transmitted disease s and the use of contraception. Rape is a reality and parents, it has been proven, realize that the more information their girls acquire regarding prevention and how to deal with the psychological aftermath can be nothing but helpful. As with the other subjects parents wish to be covered in school, the more knowledge, the better off their kids will be. Unfortunately, these important aspects of sexual education are sorely lacking in schools despite parental wishes and in opposition to what research has

Introduction to Financial Services Essay Example | Topics and Well Written Essays - 1500 words

Introduction to Financial Services - Essay Example The latter two correspond to its lines of businesses for individuals and for corporations. The most recent developments in the company’s operations and prospects include the disposal of its Latvian portfolio of mortgages to SwedBank AB, which occurred in February of 2012; the disposal of its AIB International Financial Services Limited and AIB Jerseytrust operations in 2011; the disposal of its stake in Bank Zachodni to Banco Santander SA in April 2011, comprising 70.4 percent of its total stake in that bank; the disposal of its 50 percent stake in BZ WBK AIB Asset Management likewise in April of 2011; and the acquisition of the EBS Building Society in July of 2011 (Google). It is noteworthy that while many of its activities are concentrated in Ireland, it has substantial presence in the UK, and also some presence in the United States, the latter in the form of CICB banking services on offer to corporations in the US, as well as in the UK. Moreover, it has a business segment f ocused solely on Northern Ireland and Greater Britain, in the form of its AIB UK business segment. This business segment is registered in the UK, and operates under the name of Allied Irish Bank GB. This business segment operates 28 full branches all over the UK, with regular banking services coupled with corporate and international banking (Reuters). Meanwhile, due to Central Bank mandates for the bank to up its capital base, AIB raised â‚ ¬ 14.8 billion of new capital through the flotation of new shares (AIB). The series of moves tied to this flotation effectively resulted in the Irish government coming to own all but a tiny fraction of all of the ordinary shares at AIB (AIB): On 31 March 2011, the Central Bank published its 'Financial Measures Programme Report', which detailed the outcome of PCAR 2011 and Prudential Liquidity Assessment Review (â€Å"PLAR†) 2011 for certain Irish credit institutions, including AIB and EBS. On this date, the Central Bank stated that it h ad set a new capital target for AIB and EBS, ultimately requiring AIB and EBS to generate a total of â‚ ¬ 14.8 billion of additional capital. This additional capital requirement was satisfied through AIB's placing of â‚ ¬ 5.0 billion of new ordinary shares with the NPRFC, capital contributions totalling â‚ ¬ 6.1 billion from the Minister for Finance and the NPRFC, the issue of â‚ ¬ 1.6 billion of contingent capital notes at par to the Minister (which completed on 27 July 2011), and further burden-sharing measures undertaken with the Group's subordinated debt-holders. Following these actions, the State, through the NPRFC, now owns 99.8% of the ordinary shares of AIB (AIB). II. Financial Performance The company’s ADR is valued at $31.03 billion as of the latest stock market close, with the stock ranging in value from a high of $1.87 and a low of $0.56. The most recent stock price close is at $0.60. Below is a snapshot of the performance of its ADR stock price from S eptember 2011 to the present (Google): Plot source: Google While data on the ADR is recent and short-term, data on the five-year financial performance of the bank is available through to 2009 from 2005, hitting the years from 2007 when the global financial crisis hit, but missing out on the past few years data, including the data relevant to its recent flotation of ordinary shares that transferred ownership of most ordinary shares to the Irish governm

Singapore Research Paper Example | Topics and Well Written Essays - 1500 words

Singapore - Research Paper Example At the end of that period, the economy expound by 7.7%, reducing the level of unemployment to 2.1% and the level of employment being 235,000 (World Trade Organization, 2008, p. 112). The level of inflation, on the other hand, reduced from 4.9% to 3.5% this year. Singapore is one of the richest nations in the world. This has been facilitated by the removal of trade barriers, letting over 99% of the rest of the world to visit the country for trade without imposing a tax on them. This means that it is easy to import and export goods from and to other countries of the world and shows how open the country is. The currency used in Singapore is the Singapore dollar denoted as SD. It is almost equivalent to the US dollar with the exchange rate being 1USD =1.23 SD meaning that it is weaker than the US dollar by 0.23 (Huff, 1997, p. 44). Trade (expressed in billions of USD): Singapore Exports Imports 1975 5.375 8.133 1980 19.376 24.007 1985 22.812 26.285 1990 52.752 60.899 1995 118.268 124.507 1998 109.895 104.719 (International Monetary Fund, 1999) Trade is one the major factors that facilitate the growth of an economy since it earns the country foreign exchange that can be used to develop other sectors of that economy. It involves one country exporting goods that it produces more to avoid wastages and also importing goods that it lacks to avoid shortages. In this, it ensures resources are used appropriately and fully. Singapore’s current export stands at 41,538,700 showing a decrease by about 1,028,330.7 as compared to the previous period (Gerber, 2007, p. 94). Its major exports include: Aircraft and its parts Singapore is ranked number one among the many countries that provide aerospace design, manufacturing services and maintenance. It has all the required equipment to facilitate this, and this has also enabled it to capture a large market in Asia. It has created employment opportunities to the citizens, having over 18,000 employees in this sector. Oil and Gas Singapore is in the top three major traders of oil, and it has become the most important center for shipping in Asia. Oil is being used all over the world, and this is a major source of revenue for the government for different countries (Huff, 1997, p. 64). Since all the countries use oil and gas to run their daily activities, means that they have to purchase it. Singapore being one of the major exporters of oil and gas, it earns a lot, and this helps to improve its economic performance. Computers Computers are very essential in raising the total productivity and in transformation of business processes. Many of the citizens in Singapore have access to computers, and this has greatly contributed to its economy. Some of the computers produced are exported to the other part of the world, earning the country foreign exchange while others are used locally to facilitate or ease production of other products. The total trade value it obtains from export of computers and printers is about 1 2.5 billion (World Trade Organization, 2008, p. 119). Telecommunication Equipment Internet is very useful in the modern world. Many businesses advertise their products online as it is cheap and attracts many customers all over the world. With networking, it is easy to get more ideas on how you can compete globally through improving the quality of your products. Singapore provides the best network in the world and is in the

Port Report Essay Example | Topics and Well Written Essays - 1000 words

Port Report - Essay Example This resulted in the reduction of retail gas price from USD 3.31 to USD 2.27 during the year 2014. While this has the positive effect on the consumer purchase pattern, the impact of such fall on the investment pattern, particularly the GCC stocks needs detailed investigation. As it is just the first quarter of 2015, the analysis of current oil prices fall cannot be done correctly since its effect on stock investment needs longer period of observation. Hence, this paper has taken an in-depth look at the relationship between oil pricing and stock investment, as well as general economic conditions, within GCC and across the world, during the recent past. Accordingly, 2008 financial crisis, coupled with cyclic fall in oil prices finds greater attention in the following paragraphs. As supply and demand equation determines the price of any commodity, political forces prevailing in the oil producing countries determine the supply position for oil, largely. Technological innovation also plays a major role here. Many political decisions by countries across the globe influence the oil pricing. For example, the cause of recent Russian currency debacle has relation to the falling oil prices. Although under normal conditions, falling prices would result in reducing the production, OPEC countries are not doing it, as they want to retain their control over oil production. This is also seen as an attempt to make oil production unsustainable by American producers, who are utilizing advanced technology to increase shale oil production in a major way.(Stefanova, 2014) Consumers in Western countries take falling oil prices as an instrument to result in lesser tax burden. This way the falling oil prices prove to be positive for the global economy, as these countries can look for heavy reduction in lower inflation rates. While many advanced economies may go for deflation measures, the falling oil crisis has hit the currencies of Norway and Canada in a major way.(Buttonwood,

British Petroleum Oil Spill Essay Example | Topics and Well Written Essays - 3250 words

British Petroleum Oil Spill - Essay Example Findings   3.1 Summary of findings of your analysis   4. Conclusion   4.1 Discussion of findings in context of theory and prior literature 5. References 1. Introduction   1.1 Theories used in case analysis The paper talks about the oil spill caused by British Petroleum’s (BP) in 2010 that occurred in the Mexican Gulf and caused irreparable damage to the environment and life in and around that area. It looks at the company’s behavior post the oil spill and their reaction in front of the media and as expressed in their annual reports. More specifically, this paper looks at how BP’s reaction post the disastrous oil spill ties in with the theories about company behavior. Some theories used as reference for this paper include the legitimacy theory, the stakeholder theory and the institutional theory etc. 2. The case   2.1 Context   Background information about the case   British Petroleum (BP) is the 6th largest oil and gas company worldwide. BP is invol ved in all stages including the extraction of oil to the retail of the final product (BP, 2012, p.1). In â€Å"2010† the company faced a ruinous crisis when the drilling rig, Deepwater Horizon blew up on April 20, 2010. This cataclysmic disaster resulted in the killing of 11 persons and critically wounded many others (BP Annual Report, 2010, p.6). The spill continued for almost three months, making this catastrophe the biggest disaster of its kind (Mason, 2010, p.1). The scientists who had been vigorously studying the possible repercussions were still not sure about the complete extent of the environmental damage even after a whole year had passed. Further research is still required to provide a holistic detail on the matter because the destruction caused by the BP oil spill is too far reaching in a ripple effect caused by direct environmental damages. (Kinver, 2011, p.1). 2.2 Data   description of corporate disclosure vehicles chosen for analysis The annual report for 2010 was highly reflective of BP’s reaction to the disaster. O’Donovan (2002, p.344) says that companies reveal information in the annual reports only with the purpose of gaining support from the society and to retain their legitimacy in society. Companies that find themselves in situations that BP found itself in often try to improve their image by providing more information in their annual reports that â€Å"concerns† ethics and environmental issues (Deegan et al., 2002, p.312). This information is used by the company to clean up the mess it has somehow created in a disaster that has happened on its watch (Deegan and Rankin, 1996, p.50). BP increased greatly the amount of environment related information in its annual report under the law of legitimacy and to counter the bad press it was receiving in the aftermath of th disaster. It kept repeating to the media how it would clean up its mess, compensate the people and make amends for its mistake, thus making sure th at all stakeholders, including the society and the government, continued to foster a positive image of the company, as explained by the stakeholder theory once more. These changes in the annual report were useful for the investors, accountants, regulators, environmental groups and the community because they provided these stakeholders with additional insight about the disaster and how BP proposed to go ahead with the scenario (Summerhays, 2011, p.3). BP’s reaction was timely, even â€Å"instantaneous† according to the institutional â€Å"theory† (BP, 2010, p.1) however they were condemned by the government because they failed to contain the spill before it reached the coast (Robertson

Computer Hardware Essay Example | Topics and Well Written Essays - 500 words

Computer Hardware - Essay Example 1-4). Among the many hardware in personal computers the most important part for any PC is the memory part and this includes the RAM, or in other words, the Random access Memory. It is known as the random access memory as the user can access any cell of the memory if the rows and columns to the memory are well known to the user (David, Hennessy, and Ashenden, 2004, p. 33). RAM is the memory chip that has millions of small and minute integrated elector circuits on the chip and these are the circuits that are composed of transistors as well as capacitors. A memory cell is created in the Dynamic RAM by pairing the transistor and the capacitor. The storage unit of the memory cell is in bytes and it has been calculated that the memory cell has the capacity to store a byte of the data. During the manufacturing of the RAM memory cells are attached to the Ram in the form of the rows and the columns. The rows in this case are known as wordlines and the columns are known as bitlines. For the working of the Ram a charge is sent through the column which activates the attached transistor within a time period of nano seconds.